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In 2010, when it became known to the NSPCA that cheek branding of cattle was taking place, the NSPCA lodged its strong opposition to this cruel practice with the Department of Agriculture Forestry and Fisheries.
Branding must never be performed on any area such as the face due to the sensitivity and the nerve and nasal structure in that area.
Cheek branding is still being practised on some farms; however, the NSPCA is opposed to it.