The SPCA advocates that the consumer should know how all animal products (including non-food products) are produced and that products should be labelled with the method of production. Many producers advertise methods of farming, such as “free-range”, “sow friendly”, “organic”, “barn”, and “free to roam”, to promote their products and increase sales by indicating animal-friendly production.
As many of these labels are factually inaccurate and at times deliberately misleading, there should be specific criteria before such labelling is permitted to assure the consumer of authenticity. The same applies to slaughter methods. When making purchases, consumers have the right to make informed decisions in accordance with their moral and belief systems and be assured that the labelling is independently verified and verifiable.